Long before ‘clean beauty’ became a buzz word, Jane Iredale saw first-hand how conventional makeup undermined skin health and set out to make a change.

Formulated with nourishing and protective ingredients like Pomegranate and Algae Extracts, Amazing Base Loose Mineral Powder was immediately embraced by skin professionals. Dermatologists and plastics surgeons praised its ability to soothe, cover and protect, and patients loved that it didn’t feel like makeup. Free of known irritants and, perhaps more importantly, carefully crafted with skin-boosting ingredients, Amazing Base helped restore and protect skin without sacrificing performance.

So, if you’ve ever asked the question, “Why can’t makeup be good for the skin?” The answer is simple. With jane iredale, it can.